PDVSA AD HOC
UX/UI / WordPress
Color palette
A defined color palette to reinforce brand identity, maintain visual consistency, and improve readability across all digital touchpoints.
The colors were selected seeking a balance between character, contrast and accessibility.
#0b3c65
#deecf1
#894046
#c09452
#7ca9bc
#ffffff
Univers LT Std Bold
Univers LT Std
Typography
Typographic selection designed to guarantee legibility,
visual hierarchy and consistency across all devices.
Animations and motion with purpose
06 / PDVSA
Responsive design
*Interfaces adapted to different breakpoints without compromising usability or performance.
What was implemented?
Technical and visual implementation focused on performance, scalability, and user experience.
Motion and microinteractions
Subtle animations designed to guide the user without affecting performance.
Architecture in WordPress
Modular and scalable development using WordPress and Elementor in an optimized way.
Technical SEO and structure
Correct heading hierarchy, clean URLs, and SEO foundation prepared for organic growth.
Performance and accessibility
Optimization of Core Web Vitals and good web accessibility practices.
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